Monday, August 30, 2010

Would you Text Messaging or SMS your Realtor?

I have been meaning to write a post regarding the effectiveness and popularity of Text Messaging within the real estate industry and society at large.

What is Text Messaging or SMS?
  • Text messaging is also referred to as Short Message Service or SMS. This feature is common on most mobile cellular devices and allows for mobile devices to send and receive brief messages containing communicative information. 
Who is using this?
  • Most generations have begun to utilize this easy exchange of written messages between mobile devices. However in business Realtors are now utilizing this feature in order to schedule and coordinate appointments with clients, Realtors and service providers. 
When did this begin?
  • I have noticed and increase in communication with my clients and business associates in the past year. I felt prior to this it was almost not expected and therefor reserved for personal social use. 
Why?
  • This form of communication allows for short messages to be relayed often times quicker than a common voicemail or email will be. There is no retrieval system as it comes directly to your mobile device for viewing. (My favorite feature!)  I also like how well this allows me to track my messages, contact information and simple direct communication from my clients at often times off hours.
This new phenomena had occurred to me about a year ago when my clients began contacting me in the evenings via text messages. I was a shocked at first being that this form of communication was reserved for my family and friends. However, I very quickly became pleased with the amount of respect I felt I had gained by them not choosing to call me after the 8:00 p.m. hour in the evening. Now that I have experienced other agents utilizing this to communicate for showings, I truly see the importance for allowing and accepting this form of communication on my listings. I received my first agent having scheduled their showing with my via text this weekend.  I am very pleased with the importance and ease this adds to scheduling and communicating more efficiently and effectively in my career.

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